The Paralympic Foundation of Canada is proud to recognize Third Factor

The Paralympic Foundation of Canada (PFC) is proud to recognize Third Factor for its support of Fill the Stands, PFC’s national fundraising campaign.

Third Factor’s purchase of a Virtual VIP Silver Suite reflects a belief in the systems that help athletes perform at their best – including elite coaching, strong leadership, and environments that support long-term development.

A national effort behind Para athletes

Fill the Stands brings Canadians together through a shared digital stadium, where individuals and organizations can claim virtual seats and suites and leave messages of encouragement. Funds raised support essential athlete needs, including equipment, coaching, and opportunities to train and compete.

Shared values across Canada’s sport system

Third Factor and the Paralympic Foundation of Canada share a strong belief in collaboration, leadership, and performance as drivers of impact. Through past consulting support, Third Factor has contributed to strengthening systems that support athletes, coaches, and leaders.

That shared commitment is further reflected through Dane Jensen, CEO of Third Factor and a member of the Canadian Paralympic Committee’s Board of Directors, whose work spans Canada’s broader high-performance sport landscape.

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“Helping athletes succeed has been at the heart of our mission at Third Factor for 35 years. Fill the Stands is a meaningful way to both provide very tangible financial support, and show our athletes that Canadians are behind them,” said Dane Jensen, CEO, Third Factor.

“Support like this strengthens the systems Para athletes rely on,” said Scott Sandison, Executive Director of the Paralympic Foundation of Canada. “High performance is built through leadership, collaboration, and sustained investment. Third Factor’s support helps ensure athletes have the coaching, environments, and opportunities they need as they prepare to compete on the world stage.”

Impact beyond the Games

Funds raised through Fill the Stands support athletes at every stage of their journey – from early involvement in Para sport to representing Canada on the world stage – helping reduce barriers and expand opportunity nationwide.

With support from organizations like Third Factor, Fill the Stands continues to grow as a national show of belief in Canadian Para athletes.