Pfizer advances support for Canadian Para athletes through Fill the Stands

The Paralympic Foundation of Canada (PFC) is proud to recognize and thank Pfizer Canada for their commitment to Canadian Para athletes through their participation in Fill the Stands, a national fundraising campaign uniting Canadians in support of the Canadian Paralympic Team as they prepare for the Milano Cortina 2026 Paralympic Winter Games.

Through Fill the Stands, Canadians are coming together to help ensure athletes have the resources and support they need to perform at their best on the world stage. Pfizer Canada’s leadership plays an important role in making that support possible.

Supporting Canadian Paralympians nationwide

Fill the Stands invites Canadians from coast to coast to coast to make a minimum donation of $25 and secure a virtual seat or VIP suite in a digital arena filled with messages of encouragement for the Canadian Paralympic Team.

Every seat purchased helps fuel critical athlete support, including equipment, coaching, and training opportunities – essential elements that ensure Para athletes are equipped to pursue excellence and proudly represent Canada on the world stage.

By purchasing a Gold Suite, Pfizer Canada has strengthened this national momentum, demonstrating leadership and a deep commitment to advancing Para sport and athlete well-being in Canada.

A commitment that extends beyond the arena

Pfizer Canada’s support of Fill the Stands builds on their broader involvement with the Paralympic Foundation of Canada, including their role as a proud sponsor of the Montreal ParaTough Cup event. Through ParaTough Cup, Pfizer Canada helps bring communities together in support of Para athletes while raising critical funds that directly impact Para sport development across Canada.

As official Team Health partner of the Canadian Paralympic Committee, Pfizer Canada takes great pride in the remarkable achievements of Canadian Paralympians – both on and off the field of play. In 2026, Pfizer Canada celebrates 30 years of supporting the Paralympic Movement – from directly funding Canadian teams and supporting their health and medical care at multiple Paralympic Games, to championing next-generation athlete development through the Paralympic Foundation of Canada’s campaigns and contributing to the growth of sport science in Para sport.

Pfizer Canada is dedicated to advancing health outcomes and improving quality of life, values that align closely with the Paralympic Movement’s focus on resilience, inclusion, and excellence.

“Pfizer Canada is proud to support Canadian Para athletes through initiatives like Fill the Stands,” said An Van Gerven, President, Pfizer Canada. “Our commitment to health and inclusion drives us to help individuals reach their full potential, both on and off the field of play. This initiative also reflects one of our core values – Equity – by ensuring every athlete has the opportunity, resources, and support they need to thrive and represent Canada with pride.”

Excellence through partnership

Pfizer Canada’s leadership in Fill the Stands reflects the power of partnership in building a strong and sustainable future for Para sport in Canada.

“As our official Team Health Partner, Pfizer Canada’s support sends a powerful message to our athletes,” said Scott Sandison, Executive Director, Paralympic Foundation of Canada. “For 30 years, Pfizer Canada has been a true leader in the Paralympic Movement, supporting our athletes and our community at every step of their journey. We are deeply grateful for their continued commitment, and their involvement through initiatives like Fill the Stands helps ensure Canadian Para athletes have the resources they need – not just for the upcoming Games, but for everything that comes next.”

By supporting athletes at every stage of their journey – from those discovering Para sport for the first time to those competing at the Paralympic Games – partners like Pfizer Canada help strengthen the entire Para sport system.

Be part of something bigger

More than a fundraising campaign, Fill the Stands is a nationwide celebration of Canadian Para athletes and the belief in what they can achieve. With partners like Pfizer Canada, Canadians are helping create opportunities, foster inclusion, and cheer on every athlete along the journey – coast to coast to coast.