The most decorated Winter Paralympian in Canadian history, Brian McKeever is a well-known athlete in Canadian sport circles.
Now, his story will be recognized around the world with the debut of Toyota’s new global ad, set to first air during the upcoming Super Bowl.
“Brothers” shares the power of sport through the journey of Brian and his older brother Robin, who both are significant figures in Canada’s Paralympic success. Brian is currently set to compete at his sixth Paralympic Winter Games in Beijing, aiming to add to his record 17 medals (including 13 gold). Robin will also be in Beijing as the long-time head coach of the nation’s accomplished Para nordic team.
But rewind a few decades, and Brian and Robin were just two young brothers growing up and playing together. It was Robin who taught Brian how to ski, and the elder McKeever would go on to compete at the 1998 Olympic Winter Games as a cross-country skier.
And when Brian began losing his vision at age 19 due to Stargardt disease, Robin became his guide. Together the pair competed at the 2002, 2006, and 2010 Paralympic Winter Games, winning seven gold, two silver, and one bronze medal. After 2010, Robin focused his attention on coaching while Brian would go on to claim more Paralympic hardware with new guides (in Beijing he will race with guides Graham Nishikawa and Russell Kennedy).
The 60-second ad illustrates this journey from kids to world-class athletes, with actors playing the brothers at younger ages before jumping ahead to show the two celebrate victory together at the Paralympic Games.
To learn more about the ad, visit Toyota.ca. Toyota is an official partner of the Canadian Paralympic Committee.
