“Greatness Moves Us” exemplifies how Canadians can help foster an inclusive world through the transformative power of Paralympic sport.
The campaign celebrates the pursuit of greatness in its many forms, tracing the journey of athletes from their earliest dreams to the pinnacle of the world stage. By showcasing these stories, “Greatness Moves Us” highlights the universal drive for excellence and unites athletes, fans, supporters, and all Canadians, illustrating how the momentum of greatness moves us all forward.
Watch our new video, launched with CBC and Radio-Canada, and celebrate the spirit of the #ParalympicMovement as we head into the Paris 2024 Paralympic Games.
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The described video (DV) version of the campaign is available here.
“Participating in the ‘Greatness Moves Us’ campaign is a tremendous honour. Since starting judo in 2010, I’ve dedicated countless hours to honing my skills and competing at the highest levels. This campaign captures the dedication and passion of Para athletes and the journey to get to the Games. I’m excited to celebrate the vibrant spirit of Para sport.”
Priscilla Gagne, Para judo athlete
The Electrifying Musical Track in “Greatness Moves Us”
A key highlight of the campaign is the electrifying musical track by Montreal-born, Toronto-based bilingual artist Aiza, known as the “Afro-bop Queen,” who was listed on CBC Music as a Canadian artist who broke out in 2023.
Custom-created in both English and French and with elements of inclusion at its core, the music ensures the campaign resonates across Canada.
The track, composed by Jeremy Wallace Maclean, was carefully crafted to include breathing space in the audio, ensuring that the descriptive video does not compete with the lyrics, allowing for an inclusive listening experience.
“Being featured in the ‘Greatness Moves Us’ campaign is an extraordinary experience. This campaign beautifully showcases the diverse stories of Canadian Para athletes. Growing up, I always imagined what it would be like to compete on the world stage, and now that I am realizing that goal, I’m thrilled to share my journey with Canadians.”
Sheriauna Haase, Para athletics athlete
Watch the Canadian Paralympic Team on CBC/Radio-Canada
“Greatness Moves Us” marks a continuation of the strong partnership between CPC and CBC/Radio-Canada, emphasizing the depth and impact of this collaboration. As the official broadcaster of the Paris 2024 and Milano-Cortina 2026 Paralympic Games, CBC/Radio-Canada will provide extensive coverage across its multiple platforms, showcasing the performances of Paralympians to audiences nationwide.
Audiences can tune in for CBC/Radio-Canada’s coverage of the Paris 2024 Paralympic Games from August 28 to September 8 on CBC, CBC Gem, CBC’s Paris 2024 website (cbc.ca/paris2024) and the CBC Paris 2024 app in English and on ICI TÉLÉ, ICI TOU.TV, Radio-Canada.ca/paris2024, and on the Radio-Canada Paralympiques app in French.
“Canadians will be moved by their Para athletes’ performances at the Paris 2024 Paralympic Games, and the excitement starts now with this campaign that so wonderfully captures these athletes’ dynamism and joy. CBC/Radio-Canada is thrilled to showcase the greatness of Canada’s Para athletes, and to mark 10 years as Canada’s Paralympic broadcaster. It is going to be a fantastic 10 days of celebrating the very best in Para sport.”
Catherine Tait, President and CEO, CBC/Radio-Canada
