Creating space for greatness by removing barriers and championing a diverse and inclusive world, together.
As an organization dedicated to fostering an inclusive and vibrant Paralympic Movement in Canada, the Canadian Paralympic Committee (CPC) is proud to stand behind a brand that reflects who we are and what we believe. Our identity embodies the energy, passion, and relentless pursuit of excellence that define Paralympic sport, with a distinctly Canadian spirit.
Built around the goal of changing the game, our brand represents the transformative power of sport, the dedication that drives our athletes and fans, and our commitment to creating a vibrant and inclusive world.
Significance of our brand colours
Our brand colours were chosen with deliberate symbolism and intention to reflect the organization’s values and mission. The palette includes red, violet, and gold, each representing key aspects of the Paralympic movement.
Red symbolizes national pride, resonating with the passion and determination of Canadian athletes as they compete on the world stage. Violet is a colour strongly associated with disability and inclusivity, highlighting our commitment to creating an accessible and welcoming environment for all. Gold denotes strength and ambition, reflecting the relentless pursuit of excellence that defines Paralympic sport. Together, these colours not only enhance our visual identity but also serve as a powerful reminder of our dedication to diversity, inclusion, and greatness.
Behind the custom font: Para Movement
Our custom font, Para Movement, is a testament to our commitment to accessibility and inclusivity. Created in collaboration with typeface design studio Dalton Maag, this font was developed with a focus on readability and representation.
Para Movement prioritizes accessibility, ensuring that the text is easily readable for all, including those with visual impairments. The design incorporates elements of movement, capturing the dynamic and vibrant nature of Para sport. This thoughtful approach to typography not only enhances our visual identity but also aligns with our mission to create a space where everyone can engage with the Paralympic movement.
Dynamic representation with Para sport signatures
Developed in collaboration with creative studio Sequence, these signatures capture the essence and energy of Para sport through visual representations of dynamic movements.
There are eight distinct Para sport signatures, each symbolizing a key aspect of Para athleticism: water, combat, hitting, rolling, running, sliding, throwing, and Para ice hockey. These signatures not only highlight the unique characteristics and athleticism inherent in each sport but also celebrate the strength and determination of Canadian Para athletes.
Canadian Paralympic Committee Brand Guidelines
The following pages will introduce you to the various elements of the Canadian Paralympic Committee’s visual toolbox.
