As Canada’s top Paralympic athletes prepare for the upcoming Tokyo 2020 Paralympic Games and Beijing 2022 Paralympic Winter Games, the Canadian Paralympic Committee is celebrating the occasion with a new brand campaign aimed at changing the conversation about the nation’s Paralympians – dispensing with proving their athletic merit to focusing on sheer confidence, even swagger.

Bridging the summer and winter Games, with both set to take place just over six months apart, “We’re Here” announces the arrival of aspirant celebrity competitors on the cultural stage, including Canadian wheelchair basketball legend Patrick Anderson, gold medal-winning Para swimmer Katarina Roxon and Para ice hockey team captain Tyler McGregor, showing a side of each of them that takes us well beyond their respective events. Bolstering the excitement is an adrenaline-soaked track courtesy of Queens of the Stone Age. These athletes are here, and everywhere.

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Watch the Games live right here on Paralympic.ca from August 24-September 5th, 2021.

 

Get to know the athletes

Katarina Roxon, Para swimming

Katarina Roxon having a street named after her

Patrick Anderson, Wheelchair basketball

Patrick in a basketball net holding the Canadian flag

 

Many legos with the text: para expansion pack