As the Executive Director of partnerships, François Robert leads the corporate partnership team at the Canadian Paralympic Committee, which includes both servicing and strengthening relationships with current partners, and the recruitment of new sponsors and business. He joined the organization in January 2011.
Under his purview through the last number of years, CPC’s corporate partnership program has greatly grown and diversified, bringing more partners into the Paralympic fold and enhancing their involvement within our community to be truly engaged.
He also helped lead the creation of the Paralympic Foundation of Canada, the independent philanthropic arm of CPC which was officially founded in 2015. The Foundation, which remains under his portfolio, raises funds to support CPC in providing more Canadians with a disability the opportunity to participate in sport and strive for the world stage.
François brings a wealth of business development expertise from both amateur and professional sport, as well as a keen perspective from corporate Canada. Prior to joining the CPC team, he was a senior corporate account manager with Senators Sport and Entertainment for four years where he developed strategic sales and marketing plans, and led corporate partnerships for the 2009 IIHF World Junior Hockey Championships. He also has many years of marketing and management experience as the sales manager of Labatt Breweries Ontario.
François is bilingual and holds an MBA from the University of Ottawa’s Telfer School of Management.