Paralympic Heroes

Todd Nicholson speaking to a school

The Paralympic Heroes program coordinates athlete requests across Canada. The program promotes Paralympians, the Paralympic Movement and is designed to support the personal and professional development of Canadian athletes.

Paralympic Hero presentations are diverse and tailored to each event, with topics ranging from surmounting everyday obstacles to the thrill of representing Canada at the Paralympic Games.

The following lists some of the corporate services and event appearance opportunities available through Paralympic Heroes:

  • College and University Courses and Events
  • Corporate Functions and Conventions
  • Corporate Hospitality Events
  • Corporate Sales Incentive Programs
  • Customer Recognition Events
  • Emcee / Host
  • Golf Tournaments and Other Sporting Events
  • School Visits
  • Motivational Speaking
  • Press Conferences / Media Events
  • Public Awareness Campaigns
  • Training Programs and Conference


The cost for individual athlete appearances varies depending on the services booked. Revenues generated from the program are paid directly to the athletes.

  • Learn about your event and find the appropriate athlete for you;
  • Make arrangements with the athlete;
  • Provide background information on the athlete (biography, results, etc.); and,
  • Coordinate specific needs with the client and the athlete.


Lauren Woolstencroft, Paralympian and Former Alpine Skiier

“On April 6th the Maple Leafs were honoured to have Lauren Woolstencroft as our special guest. We had never before welcomed an athlete (Olympic or Paralympic) as decorated as Lauren. She gave our 19,000 fans the opportunity that so many of us wanted, and that was to cheer for, in person, a true hero of the 2010 games. All who participated in Lauren’s standing ovation won’t soon forget the experience. It was a truly magnificent, Canadian moment. Thank you to the Canadian Paralympic Committee and to Lauren Woolstencroft.”

— Mike Ferriman, Manager

Special Game Presentation and Events, The Toronto Maple Leafs Hockey Club

Canada's National Sledge Hockey Team

“Our fans really enjoyed the appearance by the local Men’s Sledge Hockey Team last winter at Scotiabank Place.  They received a huge ovation when we introduced them on the video scoreboard during the game, and many of our fans got the chance to meet the athletes face-to-face during an autograph session later that night.  It’s not every day that our fans get to meet Paralympic athletes and this was a memorable night for many of our fans, young and old alike.”

— Glen Gower

Director, Game Entertainment, Ottawa Senators

Heroes Program

“Thank you so much for your help with putting us in touch with some of the Paralympians.  Greg Westlake, Paul Rosen, Tracey Ferguson and Chelsey Gotell attended our gala fundraiser “An Evening With John Furlong” on November 15th, along with 16 other Olympians.  It was an honour to have such accomplished athletes at our event. Our sponsors were thrilled to have them seated at their tables and their presence truly contributed to a feeling of national pride and togetherness that underscored the evening. They are all so impressive and I really enjoyed meeting them.”

— Arlene Madell

Vice President, Marketing & Communications, Women's College Hospital Foundation

For more information

Jody Kingsbury
Manager, Athlete Marketing & Alumni Relations 
Tel: (613) 569-4333 x225 
Cell: (613) 851-2337