Established stars and new faces combined to offer top tier Canadian media some exceptional athlete storytelling at the Rio 2016 Paralympic Media Summit, held this week in Toronto.
The two-day event on Dec. 8 and 9 started with back-to-back interviews for 17 athletes across all platforms at CBC headquarters on Front Street – including radio, TV, online, social media, documentary, French and profiles. The day also provided media with sport demonstrations, video and action shots at Mattamy Athletic Centre, both on the court and in the weight room.
The second day featured a diverse group of media who installed themselves throughout the Mattamy Athletic Centre, spending the entire day conducting one-on-one interviews to get to know the athletes in depth.
Athletes taking part in the summit included: judoka Priscilla Gagné, sitting volleyball player Austin Hinchey, wheelchair basketball players Cindy Ouellet, Janet McLachlan, David Eng, Nik Goncin and Bo Hedges; wheelchair rugby’s Zak Maddell, Trevor Hirschfield and Cody Caldwell; boccia players Marco Dispaltro and Alison Levine; wheelchair racer and thrower Becky Richter, wheelchair racer Josh Cassidy, thrower Jason Roberts, and track athletes Jason Dunkerley and guide Josh Karanja.
It is estimated more than 280 interviews were conducted with the athletes over the two days of the media summit. Thanks to all involved for their enthusiastic participation in helping build awareness on the road to Rio.