Norm O’Reilly Named Canada’s Assistant Chef de Mission for the Rio 2016 Paralympic Games

May 12, 2015

O’Reilly to pair with Chantal Petitclerc to lead the Paralympic Team’s quest for gold

Norm O'ReillyOTTAWA, MAY 12, 2015 – The Canadian Paralympic Committee (CPC) is pleased to announce that world-renowned sport business and marketing expert, Norm O’Reilly, originally of Lindsay, Ont., has been named Team Canada’s Assistant Chef de Mission for the Rio 2016 Paralympic Games and will support the leadership provided by Chef de Mission Chantal Petitclerc.

O’Reilly is recognized internationally as one of the leading scholars in sport business and is Chair of the Department of Sports Administration at Ohio University’s College of Business in Athens, Ohio, home of two programs that have been ranked No. 1 in the world by Sport Business International in recent years. He currently holds the Richard P. & Joan S. Professorship in Business.

Author of seven books, O’Reilly has expertise in a range of sport business topics, including marketing, sponsorship, social media, finance, social marketing, tourism management and management education. He was a member of the 2004, 2008 and 2010 Olympic Games Mission Staff, in a variety of roles including operations at Canada Olympic House and administration in the Olympic Village.

“I am so excited to welcome Norm as our Assistant Chef,” said Petitclerc. “He will bring the team his passion and expertise and also share our vision of excellence towards Rio. I truly look forward to working with him.”

Along with Chef de Mission Chantal Petitclerc, O’Reilly will act as team spokesperson and focus on pre-Games preparation and supporting team staff for an optimal environment of success for the athletes. They will also promote Canada’s athletes and raise awareness of Paralympic sport and the Canadian Paralympic team.

“I’ve had the good fortune to be involved in numerous facets of the Paralympic movement for 20 years,” said O’Reilly. “It is an absolute honour to be named to this position and have the opportunity to support Chantal, one of the greatest Paralympians of all time. I hope to help our athletes to the best of my ability over the next 18 months.”

O’Reilly is a highly-motivated individual who is incredibly passionate about sport and its stars – the athletes. An avid triathlete who competed at five Long Distance World Championships as an age grouper, O’Reilly was recognized in 2013 as one of the “Five to Watch” in sport business in Canada by the Globe and Mail. He currently sits on CPC’s Revenue Generation Advisory Group.

O’Reilly is a lifetime Research Fellow of the North American Society for Sport Management. In 2011, he was the recipient of the University of Ottawa’s Media Excellence Award for the extensive media coverage of his research.

O’Reilly is very active as a professional in the Canadian sport business. For nearly 10 years, he has been minority owner and senior advisor with the Consulting Group of Toronto-based marketing agency, TrojanOne, where he has worked for clients including Nike, UFC and many more. TrojanOne also has offices in Vancouver and Montreal.

O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, a MBA from the Telfer School of Management at the University of Ottawa, a MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo.

He has previously taught at the University of Ottawa, Syracuse University, Stanford University, Laurentian University, and Ryerson University.

The Rio 2016 Paralympic Games run September 7 to 18, 2016 and will feature approximately 4,350 athletes from more than 160 countries. Team Canada expects to send a team of approximately 170 to 200 athletes. Qualification is ongoing and will be finalized in summer 2016.

“I would like to offer congratulations, on behalf of the Government of Canada, to Norm O’Reilly on being named Canada’s Assistant Chef de Mission for the Rio 2016 Paralympic Summer Games. His list of academic and sport accomplishments is nothing short of impressive, and our Canadian Paralympic Team will benefit from his extensive knowledge and deep understanding of sport. Together with Chef de Mission Chantal Petitclerc, his leadership will guide our Canadian Paralympic athletes to best-ever performances in Rio!”

—The Honourable Bal Gosal, Minister of State (Sport)

About the Canadian Paralympic Committee

The Canadian Paralympic Committee is a non-profit, private organization with 25 member sports organizations dedicated to strengthening the Paralympic Movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit




Louis Daignault
Coordinator, Communications
Canadian Paralympic Committee
Tel: 613.569.4333 x237

Martin Richard
Executive Director, Communications and Marketing
Canadian Paralympic Committee
Tel: 613-569-4333 ext. 224
Cell: 613-725-4339

Follow the Canadian Paralympic Committee: